The Credibility Branding Blog

New Endorsement for The Credibility Factor

I just received a fantastic endorsement from Denis Waitley. He is the best selling author of several books, the best known of which are “Seeds of Greatness” (has sold over 10 million programs in 14 languages) and “The Psychology of Wining” series. He was involved in the Apollo missions and brought the theories of visualization from there to the Olympic program in the eighties. He is also one of the featured teachers in The Secret. If you are not familiar with him check out his swath of books on Amazon.

Here is the endorsement:

"There is a hunger in this skin-deep culture, for authenticity and delivering on a stated promise. This report really delivers to satisfy that void. It is a gem! Denis Waitley

This is part of my credibility factor… so if you are not familiar with The Credibility Factor Report. Go to the sales page and check it out… I have been told by many whom I respect it is worth the read. The report is also endorsed by Jay Conrad Levinson, Joe Vitale, Al and Laura Reis:

“If you are wondering how to successfully launch a new product, company, or concept with a small budget, The Credibility Factor shows you how.” Jay Conrad Levinson, The Father of Guerrilla Marketing. Author, Guerrilla Marketing series of books; Over 14 million sold; now in 42 languages

“Riding to the rescue is this wonderful new report, The Credibility Factor…I for one am glad this content is here. Read it and control how you are perceived in the marketplace, which is your credibility -- which leads to the wealth you see.”  Dr. Joe Vitale, author of the international #1 best seller The Attractor Factor, the #1 best seller Life’s Missing Instruction Manual, the #1 best-selling e-book Hypnotic Writing, and The Power of Outrageous Marketing, among numerous other works. Dr. Vitale is also one of the stars of the hit movie The Secret

“Advertising has lost its credibility, and Jennifer McLean suggests a way for companies to compensate for this loss. An interesting and informative new report.” Al and Laura Ries, marketing-industry gurus and the authors of more than a dozen renowned marketing best sellers, including The 22 Immutable Laws of Branding, The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival, The Fall of Advertising and the Rise of PR, and the classic Positioning: The Battle for Your Mind (co-written by Al Ries and Jack Trout).

Premier Payment Services – Succinct Messaging, Excellent Solution

So you have a new product/service/company and it is time to crank up the awareness, drive new customers and further educate current customers and partners? One of the most important strategies is to have concise, succinct messaging with clear benefit statements. I recently spoke with a company that is delivering niche services to wealth managers and financial advisors. The clear benefit? Improving client retention for wealth managers and managing complexities for their clients. The messaging is clear and easily understandable.

I have a particular interest in companies and entrepreneurs who are targeting what I call “the 20% niche benefits.” They offer solutions that take a market segment that is humming along just fine at about 80% capacity and success (the ultimate achievement for just about anything) yet see the need for a value added service or product that can take it to 100%. Premier Payment Services is just that kind of company.

What They Do:

Most wealth management companies outsource bookkeeping for their wealthy clients. Those bookkeeping services are generally done by an individual who manages the ledger and makes sure bills are paid and the ledger balances. It is amazing that in a world of Quicken and online bill paying there are still individual bookkeepers (apparently a lot of them!) that write checks and mail bills. Premier Payment Services is allowing the sophistication and speed of technology to help take over this task and in the process allowing wealth managers to add value to their customer interactions ensuring better retention.

With added wealth come new toys, vacation homes, and a whole raft of additional bills. Some clients have as many as 200 or more bills they have to manage for multiple houses and the ancillary services and products needed for each home. “Individuals who own multiple homes will dispense money to the pool guy and cleaning services, why not to a bill payer? While there are some great financial management packages out there, that include bill paying, most users don’t want to have to figure out how to use them (and the learning curve can be high). “Our service removes the complexity of managing the financial obligations for multiple properties,” said Devin Miller, vice president of business development, Premier Payment Services.

Here is a excellent example of a messaging tree the communications representative from Premier Payment supplied me with:

·        What's the service: Concierge bill pay.

·        Target audience: Wealth managers

·        What does the service include: Outsourced, automated bill payment for high networth clients.

·        Why is this service better than a bookkeeper: They offer business grade bookkeeping plus online tracking and reporting.

·        Why would wealth managers wan it: Retention and insight into client’s finances.

·        Who do they want to be: HR Block for bill pay

·        What would they be compared to: you can now have a personal accountant much like a celebrity would have.

Great solution, great message.

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